The Story so far…

Front Row was founded by mother-daughter duo, Beverley and Harriet, who transformed their love of fashion into a vibrant boutique. At the heart of Front Row is their passion to offer stylish, classic pieces with a modern twist at an accessible price point, effortlessly blending into any wardrobe.

Our philosophy is simple: the most important part of dressing is feeling incredible in your clothes. With Front Row, you’ll always feel like you’re dressed for the #FrontRow.

Shop online or visit our boutique at Darley Abbey Mills, where Beverley and Harriet will be delighted to assist you.

Our Boutique

Nestled in the heart of Darley Abbey Mills, Front Row proudly unveils its first store—a luxurious boutique elegantly situated within the renowned Abigail Alexandria salon. This unique location provides an intimate shopping experience where fashion and beauty come together seamlessly.